Cut is the easiest C to see.
While all 4Cs are essential to properly evaluate a diamond, for most buyers, cut is one of the most obvious Cs to the untrained eye. Since it determines the brightness, scintillation and fire of the diamond, not only will it most impact the “Awww” of the diamond, but it is most likely to be the first thing someone notices when looking at a diamond.
Cut is also where the artisanal craftsmanship of an expert comes in. Did you know that most people wouldn’t even recognize a rough diamond? It isn’t until a diamond is cut, that the real beauty of a diamond begins to take shape.
With a GIA Diamond Grading Report, you can confidently make your next diamond purchase. With an unbiased diamond evaluation, you’re free to focus on its beauty.
Buying a diamond online.
Many diamond buyers like to window-shop online. If you plan to purchase through an online retailer, be sure to only browse diamonds with a report from a reputable laboratory like GIA so you can be certain you are receiving an unbiased evaluation, and you can be confident in your purchase.
Remember that every diamond is unique, so two diamonds with identical reports will still appear different. This can make choosing a diamond online difficult. Look for retailers who offer 360° views of their diamonds. Many larger retailers also offer a return policy. Be sure to get all of the information before purchasing online.
